If you are starting a company, you can’t just sit and hope that it does not ring! You must begin to build your the business as soon as you can. You’ve had your business cards printed you’ve designed your website, or perhaps even a business office. all you require is customers. Where do you begin?
One method to advertise your new venture is to make use of newspapers, social media and, by placing an advertisement in the large yellow book, or rent a an area on the side of the road for an extensive campaign. Each of them (with except for social media) cost money that you likely don’t have so you have to reduce them. My approach isn’t based on any cash requirements, but requires a lot of effort from your side.
The method I’ve used to create custom-made products for my two new businesses is to utilize the local business directory (the yellow one!) and begin from the beginning and work my way through the companies from A to Z who may be interested in the products. It’s a cold call (ask for an executive or “decision maker”) with an outline of the services I can offer, and the question “Can I send me your contact details so we’ll talk later after you’ve had time to look at my product/service?” 90% of the people who call will be willing to say yes (because at this point in time , they do not have the time to discuss) provided that you’ve targeted the right market. If the potential client has no email (and most of us do not) then they’ll request that you send details by post.
Making all these calls may become monotonous and may be negative. I try to limit my the amount of time. I can spend up to 3 hours three times per week looking through the book of phone numbers or making calls. You must be cautious, taking into consideration the distance you want to travel to from your office and what companies the product or service you offer would most effectively serve. There will be those who behave rudely and then put down the phone when you speak however, if you smile take the receiver off and make a call to the next one! It is important to keep your smile on and be positive.
You’ve called your customers (i typically get 20-25 calls in one hour) and you have your email addresses. What are you planning to include in your sales letter that introduces your business?
1. Keep it brief and straight to the point
If your email is long , your audience will not take the time to read the message. A lot of business owners view the time as a valuable commodity and as such your email or letter should be concise and clear, without waffle or the use of jargon.
2. A great “subject” header:
If the message of your email is made to make it appear like a sales letter and it is a sales circular, it will disappear from the user. Think about it this way the prospect comes to office in the morning, switches on his laptop and receives more than 125 emails. You need yours to be one that is distinct. Do not however write everything with capital lettering!! Choose something snazzy and sharp, something that will keep him interested.
3. Begin with a warm and welcoming introduction:
Your letter should comprise of three paragraphs. The first paragraph should be an extremely brief introduction. Be brief – describe your company, you the location you are located in and include a short description of the product or service you offer. The reader should be enticed and encourage them to continue reading.
4. Main body:
The next section of your letter needs to be able to explain your product or service such as benefits, price guidelines, etc. in a more specific manner. They should be presented as bullet points that are easy to understand and comprehend to make readers consider your service or product. This will draw the reader into what you’re offering.
We thank them for the opportunity, be happy and friendly, point them to your site and provide them with information about any promotional offers you might be advertising your business through.
6. Refrain from using any other language other than positive words:
Don’t use words such as “hope” as well as “hopefully”. You are looking for to earn their trust, and you are sure that you are offering the most superior product or service plus you’re confident about your company and its value for your potential customers. Keep your attitude positive and upbeat throughout the day.
7. Be nice:
Create a desire in your prospects to engage with you. Be cautious not to appear too familiar or big headed (making assertions that you are unable to meet) simply be a authentic person who that your potential customer is able to trust to complete what you’re providing to them.
If you adhere to this method, you’ll soon be running the kind of business you’ve always dreamed of doing and your company will expand quickly and rapidly. What you must do after you’ve started receiving calls is make sure all your commitments are kept.