Online e-commerce merchants can only grow their business by retaining and attracting regular customers. Attracting new customers is crucial for business growth and profit. Online shopping is a growing trend. To tap into this growing customer base, it is crucial for online store owners that they increase their number of customers. New customers equals new business and more profit. All merchants in the highly competitive online marketplace are striving to attract new customers, and turn them into permanent and returning customers.
It is difficult to attract new customers as your competition will do the same. To continue your business growth, you must be focused on gaining more customers.
Here are 7 tips to help you attract more customers.
1. Subscribe to Email
Email marketing and subscriptions are powerful tools for building new customer bases as well as tracking potential customers. Your email marketing strategy should not be limited to existing customers. Instead, use it to reach new customers. You have a greater chance of converting a visitor to your newsletter once she has signed up.
There is however one problem! It is much easier to get subscribers than it is to retain them. Your email marketing should be professional and selective. You’ll be surprised at how many of your subscribers will unsubscribe from your email store.
2. Register your products on Shopping Comparison Sites and eBay
Your store sells quality products at competitive prices. It would be a tragic story. You will be a loyal customer who buys your products every time. That is good business for you. The other world, however, is not aware of your products and may end up selling another product. Reach out to these other customers around the world (and there are many of them) and let them know about your products. Your product visibility will be increased on shopping comparison sites like Amazon and eBay. This will help you attract more customers.
3. Pay per Click Advertising:
Google and other search engines are dominating the search engine world. Pay-per-click advertisements are shown to customers when they search for something. Many customers click on those ads to buy products. Advertising is also shown according to your search terms and preferences. You can therefore run a targeted advertising campaign on search engines such as Google and social networking platforms like Facebook.
After the advertisement has been launched, be clear about your goal and visualize your execution. You can track the results of the advertisement and fine-tune the campaign as necessary.
4. Social Media Marketing
Social media marketing is a powerful tool for small and medium-sized business owners, despite recent controversy surrounding the social media stores and their success rate. Social networking sites are used by millions of people. It is vital to inform them about your product offerings. Social media marketing can help you reach new customers and promote your company. Offer holiday shopping discounts, create pages and conversations about your products.
Social Media comes in many forms. You should take every opportunity to create a Facebook Business Page, promote products on Google +, and update twitter and blogs.
5. Special Offer:
Almost all customers are attracted by the SALE or discount on the products they purchase. Customers will be more likely to buy products if they are offered a special discount or a sale. Your offering should be visible in both the storefront and other places.
6. Promote on YouTube
YouTube is the second most popular search engine and has much higher search volumes than Bing & Yahoo. YouTube is a great place to promote your products. People love to see the products and will search for them visually.
7. Wish List, Gift coupon and Gift Registry:
Your customers can create a Wish List, Coupon, and Gift Registry on your website that they can share with their family, friends, and coworkers. One customer can share your products with many other customers. These people visit your store, and some of them love your products and return customers.