Marketing any business has become a key part of social media. Facebook is the undisputed king in social media. Friendster and MySpace were both created. Twitter has its advantages, but also some limitations. Facebook is the only social media platform that can satisfy the needs of both large and small businesses.
There are many ways to market your business on Facebook. It is best to create a “fanpage” and invite others to “like” it. Facebook allows you to create your own mini-website for free. This is the best way to tap into Facebook’s millions of users and engage them in building your brand.
These are seven ways to increase your business fan page’s reach and grow your customer base. Clarify your goals before you begin. What is your marketing goal for your Facebook fan page? Are you looking to increase brand engagement? Both are possible but it is important that you have a primary goal.
Many corporate websites look boring and flat. Realize it! Discuss what’s happening around the world. Is the Olympics being held in your country? Discuss how proud you are of your country’s athletes. Is your community being hit by a heat wave in the past? Mention it and link it to your most recent news and updates. Be positive, upbeat, engaging, and informative. People will love visiting the page and will share it with their friends.
At a minimum, update your page on a weekly basis with a new post. You can’t expect to post as often as you need to keep your message front and center for your potential customers and fans. For maximum effect, you should try to do it once per day if you have the time.
Use keywords in your page address and page name. Tony Scarletti Freelance Web Design may include the name of the city on their fan page. It might be called Scarletti Boston Web Design. This allows them to rank for keywords like “Boston Web Design”.
Get a Reaction
Encourage participation and feedback. Asking them to “like” a particular post if they agree is a simple way to get feedback. You might say something like, “We love the new font we created for our client’s website!” As if you agreed! This sets the stage for interaction and encourages comments. These questions will encourage deeper engagement with your brand.
Contests can be a great way of generating interest, enthusiasm, and “likes”, especially if you have a new fanpage. They don’t need to be complicated. You can even make small games and quizzes. You can give away prizes or freebies and congratulate winners in a separate blog post.
Your brand’s image should be maintained by large contests. You might consider a co-promotion that you and a non-competing advertiser target the same customer group. You handle the promotion and they provide the prizes. You must comply with all federal and state rules regarding contests.
Your fan page should be just like your website. It should always add value to your followers and fans. Video can be used to show new ways of using your products or services. Ask your fans to tell you how they use your product. You can share recipes, travel tips, photos, or other useful information that will benefit your customers.
Your Facebook page can be shared everywhere. It can be added to product packaging and used in advertising. It will make it easier for people to find your company.
Your Facebook fan page can be promoted in your company newsletter, at customer appreciation days, events, sales, community gatherings, and other occasions. Include the web address in radio, TV, and newspaper advertisements. Make the fan page a hub for activity and buzz.
Plan your marketing strategy for the next 12 month. Make sure you have the resources available for future promotions. You can set aside money to promote in slow times. Promoting national holidays, holidays, and rituals with merchandising and promotions should be tied-in.
For any aggressive marketer, a Facebook business fan page should be a no-brainer. The Facebook fan page should follow the company website. Their 900 million users are too numerous to ignore.
The amount of time that people spend on Facebook is even more striking. According to TheSocialSkinny.com, Facebook users spend on average 7 hours per month. This translates to over 137,000,000 unique visitors per month, primarily from the United States.
Facebook is the place your customers are. Start interacting with your customers by creating a Facebook fanpage. Facebook can be thought of as a focus group. Your fans will share their frustrations and opinions with you. Your fans will be more loyal if they have the opportunity to give you feedback. It will also help you improve your products and services.
Tim Grosvenor, the owner of eBiz Marketing Solutions, is passionate about delivering value for his clients. Tim and his team can help you make your business prosper online!