Whether you have developed a new product or service, or you are already a well-known brand in your market, there is no doubt that you will appreciate that having the best product or service is not, in itself, enough to succeed in business today. You will need to identify your market and go there.
So how do you bring this product/service to market? The cost-effectiveness of printing brochures cannot be underestimated. With today’s technology and the ability to print in color with a bleed for maximum impact, there’s really no choice but to include brochure printing in your marketing budget. However, it is imperative to maximize the impact of the dollar in this marketing budget. With brochures, there is a lot to consider to get a final product that is an effective marketing tool.
One of the first things to consider is the product/service you are marketing. With the variety of brochure options available, there will be one that will work particularly well for your product. It is also important to consider at an early stage how the brochure will be distributed. Whether you send your brochure by mail, distribute it at trade shows, or simply make it available to customers on the shopping site, it will affect the type of brochure that will work best for you. Once you’ve chosen from the range of options available – roll fold, three fold, French fold, two fold or parallel double fold – you’ll know how much space this brochure style offers to convey information about your product.
Get your message across with a brochure!
The purpose of any brochure is to convey a clear commercial message. Your message will need words. And these words will have to be underlined. The accent can be added with the use of various styles and sizes of lettering and font. And these must be proportionate to the type of brochure you are using. Online brochure printing services are a great way to assess visual impact and will guide you to avoid a brochure that is too cluttered or not very inadequate. Remember that the cost of printing brochures is the same whether they are effective marketing tools or not.
The content of your brochure is the most important. It must be accurate and representative of your product. It must meet the needs of your future buyer and it must convince.
There is, however, one thing that the design of your brochure must succeed in the first place. Your brochure should attract the attention of prospects. And, in the print media, it may be only with effective design and use of color. The valuable information in your brochure will be wasted if prospects are not encouraged to pick up the brochure and read it. So the design and color should please the buyer – it should be eye-catching.
The best content and design for the brochures will be those that will first stand out in the market thanks to the use of color. Take some of your competitor’s written marketing tools and evaluate them from a buyer’s perspective. Are they catchy? Is their design interesting enough that you think the content will also be interesting? In this rapidly changing world, it is true more than ever that first impressions are lasting impressions. The content and design of your brochures, by exposing the colors, must make such an impression that the potential buyer seizes them. And, in particular, if your brochure is among a rack of brochures at a trade show, for example, the design must have remarkable qualities that will make it if not the only brochure chosen, certainly one of a handful.
The use of color when preparing the printing of brochures should not be underestimated. A brochure can be the first introduction of your product on the market. It is, if you will, the ambassador of your product on the market. Its representative n°1. If it’s dull and boring, there’s a good chance the potential buyer will assume that your product is also dull and boring. Color has been used over the decades by nature and by man to attract and repel.
It is therefore logical that the use of colour must be respected if it is to be exploited to the full when printing brochures. Remember that it will cost you the same amount of your marketing budget to print inefficient brochures as it does to print effective brochures.