Newsletters are a powerful tool for promotion. Your newsletter’s success will impact the success or failure of your non-profit or company, regardless of whether it is an internal newsletter that you send to your employees or an external newsletter that targets prospects and keeps customers.
The content is the most important aspect of a newsletter. If the content isn’t interesting and pertinent, even the most expensive newsletter will not hold readers’ attention. This is why choosing the right newsletter writer service is so important.
These are seven questions to ask your newsletter copywriter vendor before you make them part of your team.
Which industry experience do you have?
Every industry has its own language, from manufacturing to health care to non-profit work. Although the copywriter does not have to be familiar with your specific industry, they should be capable of showing you similar writings they have done on similar subjects.
How do you approach writing a newsletter?
This will tell you if your newsletter copywriter is a good manager. If there is no plan to manage the newsletter process, a copywriter may not have a clear direction. This can be a time-consuming problem for both you and your staff.
Are you a journalist?
Many top copywriters also work for trade magazines. This experience shows that the writer is a skilled writer in newsletter writing, including interviewing experts and researching background information.
How can you manage deadlines?
Newsletters must be sent out on a regular basis in order to be effective. Your newsletter production schedule could be seriously affected if your newsletter copywriter is constantly working on last-minute projects.
How do you approach customer or client interviews?
Interviewing customers and clients is a way for a writer to represent your company. You want a writer who conducts research before interviewing customers or clients, organizes interviews professionally and treats these interactions with kindness and care.
Do you have any samples of your newsletter writing?
Ask any writer to share their newsletter experience. Check the samples to make sure the writing is clear. While tone and style may vary depending on the needs of each organization, clear writing is universal.
Please send me more information regarding your writing services.
Prospects can review additional information from organized copywriters. You should have the ability to request a client list, testimonials from clients, writing samples, and a schedule with estimated fees.
These seven questions will help you find a writer who will contribute to the success of your newsletter writing services interview process.