The key to a successful exhibition is planning ahead and planning for each eventuality.
Tip 1. Stand Design
Depending on the stand design it’s an honest idea to construct the stand and artwork at the office premises before you allow for the event if this is often the primary time. this may highlight the complexity of the stand, how long it takes to line up and and the way many of us you would like to assist within the setup. it’ll also give confidence to the people fixing the stand to understand all the ideas and tricks and which bits to put first and what cannot stand without which bits. this may save ample time on the setup day.
Tip 2. Extras
If the stand requires lighting or electricity check this is often being supplied and if you would like to get or request additional supply. it’s doubtful that this will be requested on the day or setup day. If your stand requires electricity for a TV or laptop and this is often not available it’ll not look professional.
Tip 3. Promotional Items
Make sure you’ve got enough promotional items and any free giveaways for the times you’re exhibiting. there’s nothing worse than saying “free XYZ with any check in today” then need to explain that you’ve got run out. Also ask the promoters if there’s anything that you simply cannot divulge for health and safety reasons. Those pin badges could be harmless to most, but it certainly worth checking first.
Tip 4. Stand out together with your stand
You need to draw in visitors to your stand with promotional products, great layout and presentation. believe getting the utmost capacity of tourists to your stand without overcrowding. you would like a stand (branded of course) where people can fill out details without having to seek out something to rest on . If possible consider a couple of seats for people to rest and where you’ll be ready to chat and promote without someone feeling over-tired.
Tip 5. Check Floor Space
Do not be tempted to travel over your floor space ‘a little bit’ – it’ll be noticed and acknowledged
Tip 6. it isn’t a celebration
Do not have any promotional music that loud that you simply cannot hear your visitors and potential leads. If people need to shout they stand an opportunity of walking away to somewhere quieter
Tip 7. Have fun
Most importantly – celebrate . If people on a stand are having fun and smiling and appearance approachable this may encourage people. Don’t site down and skim a book, expecting people to return to you.
– an additional tip that needed emphasising – plan, check and final check you’ve got everything with you before you depart for the exhibition. This includes setup materials, pens, phones also because the promotional items.
Exhibitions are often an extended day and stressful if you’ve got not planned ahead. you’ll have the simplest exhibition graphics and fantastic products to market . However, if you’ve got forgotten some key items otherwise you have ignored or lost the setup instructions from the exhibition designers it can quickly become a race against the clock where the general presentation quality will suffer.