There are two things you need to remember in order to make a successful newsletter campaign. According to Tamara Gielen, an independent email marketing consultant, the success of a newsletter campaign lies in creating newsletters that are relevant in the content and sending them to people with their permission. If you continue to send irrelevant newsletters to people without their permission, you may find yourself blocked from their email addresses or impersonate a spammer, which could seriously harm your business.
Get permission
Getting permission is the first step to a successful newsletter campaign, and you can do it by asking people for their email addresses. If you’re having trouble, refer to the previous parts of this eBook for tips on how to successfully collect email addresses.
When people give you their email address, they already allow you to send them your newsletters. So, make sure you don’t disappoint them – make sure you send newsletters that have great content and for free. However, attention must be paid to the so-called “rented lists”. Some companies will offer to provide you with a list of email addresses that you can use in your newsletter campaign. But beware. Most of the lists they provide are old, unused, and contain spam traps.
Create valuable content
After getting their permission, it’s time to send them the newsletter. But what should your newsletter contain? Obviously, it must contain something relevant and useful for the reader. A subscriber gets tons of emails these days, and they don’t have time to read them all. Thus, they tend to ignore those who do not interest them.
Learning what your subscribers want in terms of newsletters can be a difficult task at most, but there are ways to do it. The first is to ask them questions every time they sign up via a checklist. Provide a checklist in the registration page with plenty of choices. For example, you can make a “what interests you?” box with a few choices like arts, tips, events, etc. Here they can tick the boxes of the things they are interested in, which serve as a basis for sending them the things they want. Another way is to analyze the behavior of your customers. Since your list manager has a tracker, you can view the pages and links that your customer has opened and viewed. This way, you can see what interests them and what topics interest them the most, giving you an overview of the newsletter to send them.
An overview pane
A preview pane allows your subscribers to view parts of your newsletter. Thus, it is important that you make your preview pane as interesting as possible.
One thing you need to remember is not to add too many images at the top of your preview pane, as it can take some time to load, which puts your customers off at the very beginning. Instead, write only your company name as a header followed immediately by the newsletter. Most of the time, the preview pane will only display the first paragraphs of the newsletters in order to interest your subscribers. If they download the newsletter, this is the only time they can see the whole thing.
Write interesting subject lines
Remove normal, annoying subject lines from your newsletters. Subject lines refer to the titles that appear on their list of received emails. If they are not interested in your subject line, then you can find your newsletters deleted without being read. When writing subject lines, you need to make sure they look interesting. A subject line that says “Christmas Dinners” is not likely to attract any subscribers, unlike a subject line like: “Awesome and easy Christmas recipes”. Also, you may want to keep your subject lines short. The subject line is supposed to tell your subscribers what the newsletter is about without giving too much information. Plus, most of your subscribers won’t even be done reading the entire subject line before deciding whether or not to download your newsletter. Thus, make the first words of your subject line as interesting as possible. Use a lot of adjectives and adverbs if possible, as they easily catch the reader’s attention.
Research on your topic
Before you even write your newsletter, make sure you’ve done your research thoroughly. Remember that no one likes a half-baked potato – that is, no one wants to read a newsletter that is not well written and well thought out. In order to facilitate your searches, you must have planned the format and layout of your newsletter.
Choose the right title
The title is one of the most important aspects of a good newsletter. Your title should be catchy and interesting; otherwise, your subscribers won’t even bother to read all the content of your newsletter, no matter how good it is.
Be brief and concise
Avoid too many unwanted fills in your newsletters. Don’t start by telling your followers something they already know. Instead, keep your newsletter brief and concise. Go straight to the point and go home to the subject. You can, of course, play with words and get a little creative with your phrases and phrases to spice up your newsletter, but make sure you stay focused and on track.
Impress your followers with facts
Adding a little statistics and other interesting facts to back up your claims is one way to impress your readers. This helps build their confidence in you and your newsletter because they know you’ve done your research well.
Polish your newsletter
Read your newsletter again. Make sure every detail is well covered, spelling, grammar and even punctuation. Your followers will almost certainly lose trust in a company that can’t even write in direct English. These are some of the things you should consider when writing your newsletters. Remember that your newsletters reflect what you can offer your customers, and if you don’t give them something good, chances are you won’t have subscribers to send your newsletters to in the future.
